GOOD DOMAIN NAMES HAVE BECOME SCARCE. Many of us who realized the benefits of Internet advertising years ago, also realized the value of a good domain name. About 16 years ago, I began acquiring great domain names to use for my business. As a real estate broker in Maryland and Virginia with responsibility for generating real estate business for myself as a selling broker and agents for my company.
A CONTINUING LEARNING EXPERIENCE. Before Google made it’s entrance on the Internet scene in 1997/1998, search engines were quite simple. AltaVista was the most popular site where one could actually search for relevant web sites. However, the Internet was dominated by Internet directories, the most popular being YAHOO!.COM.
ALONG CAME GOOGLE and “SEARCH” took on a completely different meaning. Those of us who saw the power of Google SEARCH began to revise our web site(s) to make them more “SEARCHABLE“.
Over the years, Google has changed little but Google has changed the Internet to a degree that, I suspect, not even Google predicted or expected.
SERP, Search Engine Results Page. One of the things that we realized early one was the value of a good domain name. No longer did we have to submit to the vagaries of a search engine or directory editor to get our web sites indexed. The criteria changed and ranking high on a GOOGLE SERP, became critical to whether or not our web site succeeded in bringing consumers to us without paying for Internet advertising.
The key was really simple. Learn what Google looked for and incorporate those lessons in your Internet web site design. Sound easy?? Don’t be fooled. While I like to think that Google is simple minded, like this real estate broker, it is the very simplicity of Google’s design that thwarts many aspiring web site designers and advertisers.
THE IMPORTANCE OF A GOOD DOMAIN NAME. From the beginning, the importance of a good domain name was clear. Since Google crawled every word of your web site, beginning with a domain name that clearly described what you do and where, was the first goal when building a good web site.
SCARCER THAN HEN’S TEETH! That describes the availability of good domain names today. Tour these pages and you’ll see domain names for sale that were selected for their ability to describe what real estate agents and brokers do.
Enjoy.
