The Internet is an important source of new business for real estate agents, loan officers, lenders, home inspectors and any business related to the real estate industry.
INTERNET BUSINESS IS GOOD BUSINESS. The Internet has been the source of 95% of our REAL ESTATE business since 1995. Since the day that our primary web site, Homefinders.com, went live in July 1995, we have generated $Millions of Dollars in real estate business.
As the Internet grew and we recognized the value of good real estate related domain names, we began investing in domain names in about 1999. Therefore, many of the domain names in our portfolio have dates of creation that have aged significantly over the years. While there are different opinions about the value of older domain names, most industry commentators add value for age.
VALUING DOMAIN NAMES
Age – Date of Creation – The older the more value.
Dot Com – The most popular and most valuable domain extension is without doubt, in the U.S. the .com extension.
Keywords – Domain names that include keywords related to the web site content add value, particularly if they represent a relevant keyword phrase.
Hyphens – To Google, a hyphen is no more than a space. For easy of typing, names without hyphens have more value than unhyphenated words. However, the search-ability is not diminished by hyphens.
Length – The shorter the better. However, longer domain names may be more descriptive. Short relevant domain names have been out of supply for many years.
Spelling – Keep the domain name as short as possible.
Content – Domain names that have been live may benefit from Page Rank and Back Links from the previous owner.
The real value of a domain name is how the buyer sees it representing his business. Real estate agents and brokers often use their own name for their real estate web site domain. However, the question there is, how many consumers searching for real estate services are going to search for “AgentName.com“.
One key to good SEO practices is to begin the construction of a web site to advertise your business on the Internet is the selection of a good Real Estate Related Domain Name.
Be our guest and tour these pages for good Real Estate Domain Names.
